Advertising During the Evolving Pandemic Webinar

Picture of white surgical masks in a grid format. Masks are in different boxes with a yellow, blue, or green background. There are three columns and four rows of mask.  Picture also includes the Western Alumni logo in a Western blue ribbon.

Wednesday, July 29, 2020
10:00-11:00 a.m. PDT

Online (Zoom)



Check out this video to watch the Advertising During the Evolving Pandemic.

COVID-19 keeps changing the game for advertisers as the usual audiences and customers have shifted their priorities to staying safe at home. Western alumnus Steven Millman ('97) shares the latest research on how companies are engaging customers and creating messages that resonate with them. He will discuss how the right message can have the most impact on customers.

We hope you will join us!

Steven Millman

Steven Millman is an award-winning researcher currently leading all research, data science, and operations initiatives across Dynata’s Global Advertising Solutions division, which provides activation and campaign measurement over the entire life cycle of a campaign. In this role, Steven is also responsible for automation, innovation, and thought leadership. Steven serves on several Boards of Advisors (including WWU’s Marketing Dept) and is a Trustee of the Advertising Research Foundation. Prior to joining Dynata, Steven was Chief Scientist at Simmons Research (now MRI-Simmons) leading measurement sciences and developing new products. Before Simmons Research, Steven served as Senior Vice President for Research at comScore, where he led the ad effectiveness line of business along with all custom survey research, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey, research design and other applied research techniques. Steven holds a Masters Degrees from both MIT and WWU and his son is currently a student at WWU.

Ed Love

Ed Love is a Full Professor of Marketing and Department Chair at Western Washington University, where he has taught since 2008. He has his Ph.D. in Marketing from the Foster School of Business at the University of Washington. His research publications examine marketplace morality, preference formation, ethical standards of judgment, decision theory, marketing strategy, choice modeling, and innovation.

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