Create a Brand Your Customers Love
Wednesday, May 20, 2020
6:30 - 7:30 p.m. PDT
Why do you love the brands you love? How can you create a brand customers will love?
In Jason's own words:
"It's not typically a singular event but the collection of activities that create an impression, good or bad. 'Customer Experience is EVERYTHING to us.' I hear this often, but what, exactly, is the customer experience? In this webinar, we'll explore customer journey mapping and how savvy brands are engineering optimal customer experiences."
Other panelists include Western's own Dr. Ed Love, Marketing Professor and Department Chair, and Evan Fraser, creative director at the Bonsai Media Group in Seattle.
Contact the WWU Alumni Association with any questions or comments. Feel free to email at firstname.lastname@example.org.