Holiday Marketing Trends in Retail

Miniature shopping cart filled with colorful gift bags

WHEN
Tuesday, December 7, 2021
5:00 p.m. PDT

LOCATION
Online
Zoom

PRICE
Free


 

Brought to you by Western's Marketing Alumni in partnership with the Western Alumni Association
 

Please join us for our December 2021 WWU Marketing Alumni Chat! For the final chat of 2021, we will discuss the latest retail trends. We'll hear from marketing experts from Microsoft's Minecraft, Nordstrom, and Groupshop. Our experts (and WWU alums) will talk about what worked in 2021, what is exciting in the holiday season, and much more. You won't want to miss this conversation!

We have moved to a new event system! We encourage you to create a new profile and login when you register for this and future events, however, you are not required to login to register. If you have any questions or concerns, feel free to contact us at alumni@wwu.edu and we will help you update your information. Thank you for joining us, and we'll see you soon!

Brandon Bethel '12

Brandon Bethel '12

Speaker

Brandon is a Senior Marketing Specialist: Content & Messaging Strategy at Nordstrom and skilled marketing strategist with experience focused in developing and executing go-to-market strategies through collaboration with marketing channel partners and analyzing the business to make informed decisions. 

Paul Burke '14

Paul Burke '14

Speaker

Paul is a startup veteran, having launched nearly a dozen businesses (most of which have failed) since graduating from Western Washington University in 2014. His work has been featured in NBCNews, USA Today and more. Currently, he is the Director of Business Operations for VC-backed Groupshop, a company seeking to create ‘e-commerce for everyone.’ 

Bob Brennecke '94

Bob Brennecke '94

Speaker

After receiving his BA from Western Washington University, Bob began his marketing career at Publicis ad agency followed by a marketing role at Vivendi Universal. He ventured off to a sales career at TransUnion for a few years before he landed at his current employer, Microsoft. At Microsoft, Bob oversaw the launch of Xbox Kinect as well as several other Xbox games and hardware. After 5 years in this role, he transitioned over to the Xbox global organization and became a Global Group Product Marketing Manager, marketing the Xbox platform and developing Xbox product strategies for Global markets. After 3 years in this role, he was recruited back to the US team to lead the Xbox US Retail Category team across the console, games, Xbox Live and accessories. In 2019, Bob transitioned over to the Minecraft organization to run the Retail, Events and Experiences team. While in this role, he drives the Minecraft consumer products retail strategy with retailers on a worldwide basis, in addition to working with external partners to define an events & experiences strategy for Minecraft. 

Questions and Accommodations

Contact the WWU Alumni Association for this event. Feel free to call at (360) 650-3353 or email at alumni@wwu.edu if you have any questions or comments.

There will be auto-captions available for this event. To request closed captions, please mark the request on the registration form. Advance notice of three days to one week is appreciated.