Holiday Marketing Trends in Retail
Tuesday, December 7, 2021
5:00 p.m. PDT
Brought to you by Western's Marketing Alumni in partnership with the Western Alumni Association
Please join us for our December 2021 WWU Marketing Alumni Chat! For the final chat of 2021, we will discuss the latest retail trends. We'll hear from marketing experts from Microsoft's Minecraft, Nordstrom, and Groupshop. Our experts (and WWU alums) will talk about what worked in 2021, what is exciting in the holiday season, and much more. You won't want to miss this conversation!
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Brandon Bethel '12
Brandon is a Senior Marketing Specialist: Content & Messaging Strategy at Nordstrom and skilled marketing strategist with experience focused in developing and executing go-to-market strategies through collaboration with marketing channel partners and analyzing the business to make informed decisions.
Paul Burke '14
Paul is a startup veteran, having launched nearly a dozen businesses (most of which have failed) since graduating from Western Washington University in 2014. His work has been featured in NBCNews, USA Today and more. Currently, he is the Director of Business Operations for VC-backed Groupshop, a company seeking to create ‘e-commerce for everyone.’
Bob Brennecke '94
After receiving his BA from Western Washington University, Bob began his marketing career at Publicis ad agency followed by a marketing role at Vivendi Universal. He ventured off to a sales career at TransUnion for a few years before he landed at his current employer, Microsoft. At Microsoft, Bob oversaw the launch of Xbox Kinect as well as several other Xbox games and hardware. After 5 years in this role, he transitioned over to the Xbox global organization and became a Global Group Product Marketing Manager, marketing the Xbox platform and developing Xbox product strategies for Global markets. After 3 years in this role, he was recruited back to the US team to lead the Xbox US Retail Category team across the console, games, Xbox Live and accessories. In 2019, Bob transitioned over to the Minecraft organization to run the Retail, Events and Experiences team. While in this role, he drives the Minecraft consumer products retail strategy with retailers on a worldwide basis, in addition to working with external partners to define an events & experiences strategy for Minecraft.
Questions and Accommodations
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