Leveraging PR Tactics to Market Yourself During COVID-19 Webinar

Leveraging PR Tactics to Market Yourself during COVID-19 Webinar

Wednesday, May 6, 2020
10:00 - 11:30 a.m. PDT




Check out this video to watch the Leveraging PR Tactics to Market Yourself During COVID-19 Webinar.

In the coronavirus world, WWU alumni may find themselves struggling to stand out to recruiters, management, and customers. Additionally, business professionals must deftly navigate decreased budgets in an increasingly noisy landscape. One solution to these new realities is to empower recent graduates and alumni to build a stand-out personal brand.

During his second webinar, Anvil Media President & Founder Kent Lewis (’94) will outline five key strategies to building your personal brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building your own memorable brand, whether entering the workforce, changing careers, or looking to amplify your current role. During his first webinar in April, Kent shared tips on how to get a job using LinkedIn during the worst economy since 2009.

Presenter Bio

Kent Lewis

As President and Founder of Anvil Media, Inc., Kent Lewis (’94) is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales, and marketing. Specializing in analytics, search engine, and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward.

Moderator Bio

Ed Love

Ed Love is a Full Professor of Marketing and Department Chair at Western Washington University, where he has taught since 2008. He has his Ph.D. in Marketing from the Foster School of Business at the University of Washington. His research publications examine marketplace morality, preference formation, ethical standards of judgment, decision theory, marketing strategy, choice modeling, and innovation. 


Jeniene Bengtsson

I’m Jeniene Bengtsson, and I’m the Program Director for this event. Feel free to call me at 360.650.3353 or via email at jeniene.bengtsson@wwu.edu if you have any questions or comments. WWU is an equal opportunity institution. For disability accommodation, please contact me.