Nonprofit and Public Sector Marketing
Wednesday, April 20, 2022
5:00-6:00 p.m. PT
Check out this video to watch the Nonprofit and Public Sector Marketing.
WWU Marketing April Alumni Chat
Brought to you by WWU Marketing Alumni in partnership with the WWU Alumni Association
Marketing is as important for nonprofit and public-sector organizations as it is for for-profit businesses. Nonprofit organizations are a brand, and therefore need to raise awareness just like any other business or company. Marketers help to spread the word about an organization and the overall cause, and marketing for nonprofits involves many of the same marketing strategies to connect with donors and volunteers. Marketing is an essential tool to amplify an organization's cause and mission, solicit donations, and attract volunteers and supporters creating valuable experiences that have a positive impact on people. Adapting the latest marketing strategies isn’t just a “best practice” anymore — it’s critical to the future of nonprofit organizations.
Join us for this informative chat about the latest trends and best practices in nonprofit marketing.
Kati Johnson is the Associate Director of MBA program and external programs at Western Washington University. In addition to her experience marketing programs for the College of Business and Economics at Western, Kati also brings experience working with the Nooksack Salmon Enhancement Association and with the Brigid Collins Family Support Center. Kati’s professional career started in the Seattle area working in Marketing for Sage Manufacturing, famed producer of the world’s finest fly rods, reels, and accessories. After six years at Sage, Kati decided to pursue her MBA at WWU. Then two years after graduating, left her job in the technology industry to return to WWU and work on behalf of the MBA Program.
As Senior Vice President, Chief Strategy and Business Development Officer, Heidi Aylsworth leads strategic planning initiatives, coordinating business development and construction projects for the Consortium. A 25-year veteran in hospital administration, Ms. Aylsworth works with healthcare teams to grow service lines across Southeast Alaska. Prior to joining SEARHC, Ms. Aylsworth was Chief Strategy Officer for the Western Washington Region of Providence St. Joseph Health, overseeing strategy and business development. Prior to that role, she served as Chief Strategy Officer for Swedish Health Services.
Liliana Deck teaches Nonprofit Marketing at Western Washington University. Liliana is a Diversity and Inclusion Specialist and a Global Nonprofit Advisor as well as a doctoral candidate in International and Multicultural Education at the University of San Francisco. She has worked in both local and global nonprofit organizations in the areas of education, social services, and healthcare in the United States, Colombia, and Cambodia. Her research centers on issues related to migration, family, and education in fragile contexts. Her transnational experience and professional career have involved work in academic, corporate, and nonprofit settings serving vulnerable populations.
Questions and Accommodations
Contact the WWU Alumni Association for this event. Feel free to call (360) 650-3353 or email email@example.com if you have any questions or comments.
There will be auto-captions available for this event.