Western Insights: Data Analytics

Graphic of statistics with the word Analytics

Friday, April 30, 2021
10:00 a.m. PDT




Check out this video to watch the Western Insights: Data Analytics.

Brought to you by the College of Business and Economics in partnership with the WWU Alumni Association

It is not a stretch to say that we are all drowning in data. It is collected everywhere and parked in everything from data warehouses to thumb drives. At the same time, we are engaged in a discussion about what data should not be collected and by whom.

The reality is the collection of data is not new, but the volume and the speed of that collection has grown sharply along with the ability to use that data.

The field of data analytics helps make sense of data. It looks for patterns and trends and provides insights for organizations to make their own decisions. Organizations need to consider not only how data can improve operations or extend their client base, but also the ethics surrounding the use of data.

We invite you to join Western Insights in a discussion with:

  • Alison Kertzman, Accounting Manager for Engineered Wood Products and Distribution at Weyerhaeuser
  • Sachin Pai, Marketing Analytics and Strategy Leader
  • Nate Vogel, VP of Worldwide sales at Tableau (and Western alum!)

This session will be moderated by Dawna Drum, Associate Professor in the College of Business and Economics at Western Washington University

Western Insights is an online panel series created in response to COVID-19 to provide the broader region, Western alumni, friends, and students with access to information on current events drawing from the University’s nationally respected experts. This free series is offered entirely online and is open to everyone.

Watch previous Western Insight sessions online at https://alumni.wwu.edu/past-events.

Nate Vogel

Nate Vogel


Nate Vogel is the Vice President of WW Sales & Partner Enablement. Nate has been building sales modules and developing sales training for over 30 years. He has interviewed over 10,000 individuals and conducted 2500 recruiting sessions in 35+ countries with 3+ million miles in the air. His training experience encompasses all aspects of the cycle of selling. Nate joined Tableau in October 2012 and is motivated to excel the new hire experience with his guidance and wisdom. His team is over 60+ enablement folks all over the globe that help with a two week onboarding bootcamp, leadership training, partner enablement, and global business change initiatives (examples: helping drive our team in selling our new add on products, getting ready for overall product launches and driving readiness with our leaders in change management). 

Nate and the sales enablement team received the Tableau Founders’ Award in recognition for their outstanding delivery of world-class sales training and was recognized by LinkedIn as one of the best onboarding programs with Tableau. Nate lives in Issaquah, Washington with his wife, Rachel, and son, 9 year old Pierson Jett. Hobbies are traveling, shopping and enjoying a good cup of tea.

Sachin Pai

Sachin Pai


Sachin Pai is the Director of Brand & Marketing Analytics at MasterClass, a leader in the EdTech space. For the last 20 years, Sachin has worked at several types of organizations including IBM, Citigroup, Barclays Bank, Big Brothers Big Sisters and AmeriCorps*NCCC to help solve issues and create value. He was a finalist for the 2016 Genius Awards in Marketing Analytics and holds a patent in “Retargeting System for Decision Making Units.” He is also a published author and has spoken at conferences about applying machine learning in programmatic media and advertising measurement. He graduated with a BA Economics and minor in Music from Brandeis University and an MBA from the Yale School of Management.

Alison Kertzman

Alison Kertzman


Alison Kertzman is an Accounting Manager at Weyerhaeuser Company. Over her career, she has supported most of Weyerhaeuser’s product lines and corporate accounting through mergers, divestitures, and pension strategy changes. All of these transactions flow through the general ledger, creating a large data set to be analyzed and mined. She has played a key role in system integrations and rollout of new analysis and reporting tools, and is currently the lead liaison for her team’s involvement in their new SAP system implementation project.

Dawna Drum

Dawna Drum, Ph.D.


Dawna Drum is an Associate Professor in the Accounting Department and has been at WWU since 2016. She has a background in Information Technology, and she specializes in Accounting Information Systems, Enterprise and ERP systems, Accounting Technology, and Analytics. She is Chair of the University Academic Technology Committee and the College of Business and Economics Academic Technology Committee.

Questions and Accommodations

Contact James McCafferty for this event. Feel free to email at James.McCafferty@wwu.edu or call (360) 650-2414 if you have any questions or comments.

There will be auto-captions available for this event. To request closed captions, please mark the request on the registration form. Advance notice of three days to one week is appreciated.