Western Insights: Travel in the Age of COVID

Cartoon people in an airport with luggage, all are wearing masks.

Friday, November 6, 2020
10:00-11:00 a.m. PST




Brought to you in partnership with the College of Business and Economics and the WWU Alumni Association

Travel, and the lack of travel, have been on many minds. Business and personal travel drive a large component of the US and global economy. With the onset of COVID-19, travel plummeted some 90% and has slowly been gaining ground since.

The term travel is complicated. Americans have pivoted to some degree with RVs, camping and other local or regional outdoor activities seeing a spike over the summer. As snow gathers in the hills, that may once again pivot.

The industry is making a massive effort to bring back their customers by showcasing the steps they are taking to help people feel confident in their safety. But will travel ever really be that same or will we see permanent changes like we did in the years following 9/11?

This will be where we start this Western Insights’ topic – Travel in the age of COVID and Post-COVID.    

Our panel features two industry experts: Allan Wright, owner and operator of Zephyr United and Jeremy Horn, Director Safety & Security at Alaska Airlines. The discussion will be moderated by Dr. Jasmine Goodnow, Associate Professor of Recreation Management and Leadership at Western. Dr. Goodnow’s research focuses on transformational travel and the construction of liminality, and microadventure as a form of sacred, inclusive, and sustainable travel.

Western Insights is an online panel series created in response to COVID-19 to provide the broader region, Western alumni, friends, and students with access to information on current events drawing from the University’s nationally respected experts. This free series is offered entirely online and is open to everyone.

Watch previous Western Insight sessions online at https://alumni.wwu.edu/past-events

Jasmine Goodnow

Dr. Jasmine Goodnow

Jasmine is an Associate Professor of Recreation Management and Leadership at Western Washington University where she teaches courses in sustainable tourism and inclusive recreation services, as well as an eco-adventure course taught as a study abroad to destinations such as Costa Rica, Peru, South Africa, New Zealand and Alaska. Her research focuses on transformational travel and the construction of liminality, and microadventure as a form of sacred, inclusive, and sustainable travel. In her free time, Jasmine enjoys all forms of outdoor recreation and traveling abroad as well as close to home.

Allan Wright

Allan Wright

Allan is the owner and operator of Zephyr United, a small company that runs tours around the world via its three divisions: Zephyr Adventures operates adventure tours; Taste Vacations offers food, wine, and craft beer tours; and Travel Montana creates tours to Zephyr's home state of Montana. Allan has 24 years of experience in the industry, a BA in Finance from Western Washington University, and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Jeremy Horn

Jeremy Horn

Jeremy is the Director of Security for Alaska Air Group, ensuring the aviation, corporate, and cargo security of the employees and guests of Alaska Airlines and Horizon Air. Alaska Air Group services 115 locations including Canada, Mexico, and Costa Rica with a fleet of over 250 aircraft. He also leads future planning for Alaska Air Group’s COVID-19 Response Task Force. 

Prior to joining Alaska in 2019, Jeremy served nearly 35 years in the Active Duty Air Force, Air Force Reserve, and Washington Air National Guard. He holds a Bachelors of Science degree from the United States Air Force Academy, a Masters of Aeronautical Science from Embry-Riddle Aeronautical University, and is a commercial multi-engine pilot with over 3,500 flight hours in fighter, trainer, and civilian aircraft. 

Contact James McCafferty for this event. Feel free to email at James.McCafferty@wwu.edu if you have any questions or comments.

WWU is an equal opportunity institution. There will be auto-captions available for this event. To request closed captions, please mark the request on the registration form. Advance notice of three days to one week is appreciated.