Western Washington University Alumni Book Club - April Event

Group of adults at book group discussion

Wednesday, April 14, 2021
5:15-6:30 p.m. (Pacific Standard Time)




Wednesday, April 14, 2021 from 5:15-6:30 p.m. on Zoom

The alumni virtual book blub is a new program for alums to read and discuss books on the themes of professional and career development. Each monthly meeting will cover a different book, with a discussion moderated by a Western Washington University faculty member, staff member, or alum. More information about the  Western Washington University alumni book club group in WE Connect is available here.

The monthly meetings will happen each second Wednesday of the month at 5:15 pm through a Zoom meeting. The April 14th meeting will be moderated by Ed Love, professor of marketing and chair of the marketing department, and his book of choice is The Undoing Project by Michael Lewis.

Book Cover of The Undoing Project

The Undoing Project

The Undoing Project by Michael Lewis

Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality. 

Ed Love

Ed Love


Ed Love is a Full Professor of Marketing and Department Chair at Western Washington University, where he has taught since 2008. He has his Ph.D. in Marketing from the Foster School of Business at the University of Washington. His research publications examine marketplace morality, preference formation, ethical standards of judgment, decision theory, marketing strategy, choice modeling, and innovation. He has won multiple awards as an instructor of marketing at the undergraduate and graduate level. His courses include Marketing Management and Strategy, Marketing Analytics, Innovation/New Product Marketing, Marketing Research, and Consumer Behavior.

In addition to his academic experience, he has over ten years of professional experience in new product development, entrepreneurship, business development, consulting, financial modeling, and project management with firms such as Microsoft, Deloitte & Touche, and Intel. He holds an MBA in Finance and Management Information Systems from the University of Arizona (Beta Gamma Sigma) and a Bachelor’s Degree in History from The Evergreen State College. He is a Returned Volunteer in the United States Peace Corps.

Questions and Accommodations

Stephanie Wiley

I'm Stephanie Wiley, and I'm the Program Director for this event. Feel free to contact me with any questions or comments at (360) 650-1154 or wileys6@wwu.edu.

There will be auto-captions available for this event. To request closed captions, please mark the request on the registration form. Advance notice of three days to one week is appreciated.