Western Washington University Alumni Book Club - April Event

The Undoing Project by Michael Lewis

Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality. 

Moderator

Ed Love is a Full Professor of Marketing and Department Chair at Western Washington University, where he has taught since 2008. He has his Ph.D. in Marketing from the Foster School of Business at the University of Washington. His research publications examine marketplace morality, preference formation, ethical standards of judgment, decision theory, marketing strategy, choice modeling, and innovation. He has won multiple awards as an instructor of marketing at the undergraduate and graduate level. His courses include Marketing Management and Strategy, Marketing Analytics, Innovation/New Product Marketing, Marketing Research, and Consumer Behavior.

In addition to his academic experience, he has over ten years of professional experience in new product development, entrepreneurship, business development, consulting, financial modeling, and project management with firms such as Microsoft, Deloitte & Touche, and Intel. He holds an MBA in Finance and Management Information Systems from the University of Arizona (Beta Gamma Sigma) and a Bachelor’s Degree in History from The Evergreen State College. He is a Returned Volunteer in the United States Peace Corps.