WWU Marketing Alumni Chat – Paid Search and Paid Social | The Foundation for WWU & Alumni

Check out this video to watch the WWU Marketing Alumni Chat – Paid Search and Paid Social.

Brought to you by WWU Marketing Alumni in partnership with the WWU Alumni Association

Paid social and paid search are two of the most important tools in the marketer’s toolkit. Want to learn more about how to create effective ads in response to search queries? Interested in how to target and optimize social media advertising?

Our panel of industry experts will break it down for you. So please join WWU Marketing Alumni Nick Marvik (evo), Emily Mo (Glassybaby), and Kelly Harp (Pierce Transit) in conversation with Professor Ed Love. We’ll have fun talking paid social and search, and leave plenty of time to answer your questions.

Hope to see you there!

Kelly Harp

Panelist

After graduating from WWU's CBE in 2013, Kelly has worked in digital marketing for the past 8 years. She started as a social media intern at the Museum of Glass in Tacoma before she joined the digital team at Maxwell PR agency in Portland, Oregon. At the agency she worked with food & beverage clients to grow their online presence using a variety of social media tactics, including influencer partnerships. A direct result of partnering with influencers across the country, she successfully grew a brand's Instagram following by 2,000 followers in just one week. Today, Kelly is on the Digital Communications team at Pierce Transit, and will be celebrating her 2-year anniversary this April.

Emily Mo

Panelist

Emily, class of 2013, studied Marketing & Finance at WWU and was the president of SMA during her senior year. She currently manages digital marketing for glassybaby, driving customer acquisition and retention across owned and unowned digital channels - including paid search, paid social, display, sms, seo, and email - as well as site merchandising and ux. Previously, she worked at digital agency r2integrated, where she focused on paid media strategies and execution for various organizations, including b2b, nonprofit, higher ed, and retail. When she's not working, you'll find her playing with her two rescue dogs, cooking with her husband, or watching bravo.

Nick Marvik

Panelist

Nick is the Senior Manager of Digital and Performance Marketing for the sporting goods retailer evo - where he leads digital performance marketing programs across Paid Search, Organic Search, Affiliates and Selling on Amazon. Class of 2012, Nick graduated from WWU with a degree in Business Administration/Marketing, and served as the president for the Student Marketing Association. While at WWU, Nick started Northwest Tech – a direct-to-consumer eCommerce brand that over the last decade has become the leader in Customizable Snow Sports & Mountain Bike apparel. Prior to Nicks time at evo, he worked for Amazon on their eCommerce product, Amazon Webstore, and eventually moved to the agency world where he was a search marketing consultant for Distilled. From his own eCommerce brand that he built in his college basement to the likes of retail leaders like Amazon and Macy's, Nick’s been lucky enough to work with some of the largest (and smallest) brands helping them improve their visibility online. Away from his desk, you will find Nick mountain biking across the Pacific Northwest, pursuing his passion for aviation, and maybe even stealing your powder lines in the Alpental Backcountry!

Ed Love

Moderator

Ed Love is a Full Professor of Marketing and Department Chair at Western Washington University, where he has taught since 2008. He has his Ph.D. in Marketing from the Foster School of Business at the University of Washington. His research publications examine marketplace morality, preference formation, ethical standards of judgment, decision theory, marketing strategy, choice modeling, and innovation.

Questions and Accommodations

Max Adamitis is the contact person for this event. Please email Max at adamitm@wwu.edu or call (360) 650-4202 if you have any questions.

There will be auto-captions available for this event. To request closed captions, please mark the request on the registration form. Advance notice of three days to one week is appreciated.