Western Washington University Alumni Book Club - June Event

Group of college students meeting in library

Wednesday, June 16, 2021
5:15-6:30 p.m. PDT




Wednesday, June 16, 2021 from 5:15-6:30 p.m. on Zoom

Join us for our 3rd meeting of the WWU Alumni Association Book Club on Wednesday, June 16. For next month's meeting, Ed Love, Professor of Marketing, will be moderating a discussion on Nudge by Richard H. Thaler and Cass R. Sunstein.

You can join the Book Club Group in WE Connect to catch any book club announcements, as well as connect with your fellow book club members between monthly meetings.

Make sure to pick up a copy of the book from your favorite local bookstore, and register for the June Book Club meeting through the link below.

Nudge Book Cover

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard R. Thaler and Cass R. Sunstein

From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow

  • More than 1.5 million copies sold
  • New York Times bestseller
  • Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones.

Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

Ed Love

Ed Love


Ed Love is a Full Professor of Marketing and Department Chair at Western Washington University, where he has taught since 2008. He has his Ph.D. in Marketing from the Foster School of Business at the University of Washington. His research publications examine marketplace morality, preference formation, ethical standards of judgment, decision theory, marketing strategy, choice modeling, and innovation. He has won multiple awards as an instructor of marketing at the undergraduate and graduate level. His courses include Marketing Management and Strategy, Marketing Analytics, Innovation/New Product Marketing, Marketing Research, and Consumer Behavior.

In addition to his academic experience, he has over ten years of professional experience in new product development, entrepreneurship, business development, consulting, financial modeling, and project management with firms such as Microsoft, Deloitte & Touche, and Intel. He holds an MBA in Finance and Management Information Systems from the University of Arizona (Beta Gamma Sigma) and a Bachelor’s Degree in History from The Evergreen State College. He is a Returned Volunteer in the United States Peace Corps.

Questions and Accommodations

Victoria Martinsen is the Program Director for this event. Feel free to contact Victoria at (360) 650-3262 or marti450@wwu.edu if you have any questions or comments.

There will be auto-captions available for this event. To request closed captions, please mark the request on the registration form. Advance notice of three days to one week is appreciated.